northeastern university marketing and communications northeastern university marketing and communications

(4 Hours). Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Opens New Window. 360 Huntington Ave., Boston, Massachusetts 02115 Focuses on developing and executing sales. Junior/Senior Honors Project 1. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. Examines the latest trends in digital marketing, such as mobile marketing, and how the mobile platform can be used for branding purposes and to enhance customer relationships. Customer Value and the Enterprise. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Students apply course concepts to develop a creative advertising strategy to address campaign objectives. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. (4 Hours), COMM6501. Youth and Communication Technology. Brian Manley | Assistant Director of Digital Platforms and Marketing. Offers independent work under the direction of members of the department on chosen topics. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Undergraduate Masters PhD Graduate Certificate. Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. Develops skills in public communication. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Examines the impact of technology on the marketing of goods and services. MKTG6318. COMM2900. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. MKTG4720. Introduces students to the College of Arts, Media and Design. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. A marketing plan project is used to enable students to apply their understanding about the marketing process. MKTG6287. Marketing Management. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). (4 Hours). Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Dean's Strategy Council. Further internship details are available in the department office. Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. MKTG6285. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. . Seminar in Communications. (4 Hours). Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Northeastern University Personalize your path. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Organized around a collection of selected readings and real-world games and discussions. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. Digital Marketing. Environmental Issues, Communication, and Media. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). MKTG4506. )Stephen, A. T., Yakov BartStukent2017. Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. Class Schedule: Monday-Friday. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy, and considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. MKTG4120. Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. Interpersonal Communication. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. (4 Hours). Marketing in Asia. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. COMM2350. (4 Hours). College of Social Sciences and Humanities. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior (4 Hours). Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. (4 Hours). This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. (4 Hours). About the Opportunity. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. 617.373.2000 Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. (4 Hours). Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Understanding the Platform Economy. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. (4 Hours). A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. Includes the use of microphones, headphones, and recording equipment while in our audio lab. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Lead Faculty. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. MKTG6226. The concentration embraces an approach that is analytical, creative, and practice oriented. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. Offers a special topics course in communication studies. (4 Hours). Mobile Communication. COMM2451. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Communication and Privacy. Communication in a Digital Age. (3 Hours). Dean's Research Fellows. Offers students an opportunity to apply what they learn in the course to their personal and professional lives. Global and Intercultural Communication. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Focuses on the entire sales effort. Introduces how organizations use the latest technologies for enhancing consumer engagement. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. MKTG6234. Reporting to the Senior Director of Communications, Marketing, and Digital Strategy, the Communications Specialist is a member of the DMSB Communications team. Offers an Advanced Writing in the Disciplines (AWD) course. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. Focuses on the consumer as the key element of marketing strategy and application. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Exercises skills of project management, teamwork, and client relationship management. (4 Hours). Managing Customer Engagement in a Service World. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Through lectures and case studies, introduces students to financing contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution. Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. 617.373.2027 [email protected] Julie Newmeyer. In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation. (4 Hours). Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Research may be behavioral/experimental or quantitative/analytical in nature. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Closest T stops: . Students are given an historical perspective and a state-of-the-art analysis. Contact. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Northeastern University. Memory has become a central concept for analyzing problems of historical representation and identities. | Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. (1 Hour). Full-Time. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. (4 Hours). Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. No previous experience in data analysis or programming required. Northeastern University. Rachel Mamone | Communications Specialist. Introduction to Marketing in a Global Context. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. Communication Studies at Northeastern. 310 Renaissance Park, Research in Communication Studies. Opens New Window COMM6320. - Center for Design. | Persuasion and Rhetoric. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. COMM3309. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. COMM2534. Develops skill in marketing decision making, critical analysis, and communication. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Investigates the role of the producer in the production of content for traditional and new media venues. Market Focused Strategy. MKTG2720. MKTG6222. Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. (4 Hours). Emergency Information Emphasizes the differences and similarities between writing content for streaming vs. broadcasting.