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But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? And we can prove it.. If you have questions about your account, please The Christian Science Monitor has expired. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with CoverBoy! CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! According to Huffington Post, it was only a year ago that Charles started his Instagram page. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Makeup artist James Charles is making history. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". It's fun to play with the trends, but you want to keep going back to the classics. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. Do whatever makes you happy." So why now? "James Charles is no exception. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. "It just feels like something you want to wear.". In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. The aspiring makeup art coverboy makeup name change. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. Charles is an aspiring makeup artist from New York, who has amassed more . My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Photo: Courtesy of Coverboy. 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Our work isn't possible without your support. Hmmm well that joke is ruined, but who cares! People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. But you know what? If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. Get ready for some exciting news. It has to stop. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. I love being extra pic.twitter.com/7Qu1yu8U2P. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. Easy, breezy, beautiful CoverBoy? "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. To enjoy our website, you'll need to enable JavaScript in your web browser. The actor describes Harry Styles as "a very kind guy.". now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. Jamess selection may be a reflection of that change. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). James Charles is no exception. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. Red flags that you're dealing with a man-child. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. Already a subscriber? With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Hear about special editorial projects, new product information, and upcoming events. 2023 Cond Nast. ', This website uses cookies to Crypto "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Take our 'parent company' quiz! By continuing to browse the site I love being extra pic.twitter.com/7Qu1yu8U2P. "Im happy that I put forth a line that you dont need any brushes for," says Willam. 2023 BDG Media, Inc. All rights reserved. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. CoverGirl has announced its first ever CoverBoy. Get ready for some exciting news. A weekly update on music, movies, cultural trends, and education solutions. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. Press question mark to learn the rest of the keyboard shortcuts Here are some of his different makeup creations that prove just how talented he is. The Monitor is a peculiar little publication thats hard for the world to figure out. "We support anyone and everyone who wants to express themselves with makeup. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. Latest book reviews, author interviews, and reading trends. We can't let our kids get brainwashed like this," Benham said. AMAZON INFLUENCER LINK!https://www.amazon.com/shop/jaymesmansfield?listId=14R96CDQQW1U3\u0026ref=idea_share_infBUY MY JAYMES MANSFIELD BOSOM BUDDY BELOWhttps://www.jaymesmansfieldbeauty.comBOOK A PERSONALIZED VIDEOhttps://www.cameo.com/jaymesmansfieldTIP A QUEEN ON VENMO: @JaymesMansfieldhttps://venmo.com/jaymesmansfieldSHIRTS ARE AVAILABLE NOWhttps://www.dragqueenmerch.com/collections/jaymes-mansfieldBookings \u0026 Inquiries: bookjaymesmansfield@gmail.comInstagram: @JaymesMansfieldTwitter: @JaymesMansfieldFacebook.com/JaymesMansfieldTumblr: TheJaymesMansfieldhttps://www.jaymesmansfield.com#jaymesmansfield #coverboy #willam ", "We instantly became friends," Roncal says of their meeting and longterm bond. "Their main target is to eliminate any and all moral standards. logged you out. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. Their prices range from $10 to $18. An update on major political events, candidates, and parties twice a week. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. Willam wears Coverboy Lip Varnish in TruBlu. Thats right, I am a new CoverGirl.. Nor is it the brands first attempt at breaking down barriers. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. At the age of 17, Charles is breaking boundaries and doing it in style. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? Vote for your favorite beauty products now! #COVERGIRLJames! Sep 12, 2019. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. "I went from coloring books to my face. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. Companies can also win over younger audiences by making social statements. You can renew your subscription or We ask for your permission before anything is loaded, as they may be using cookies and other technologies. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. We are trying out Willam's new line of makeup Coverboy. ?? Charles retweeted a few supportive messages himself. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. He couldnt be more excited about the news! And so are five other '90s tattoo styles. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. Some information may no longer be current. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. Their prices range from $10 to $18. We change lives. Log in to hide ads. Are gender roles relaxing inthe world of makeup? RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. "You don't have to glob it on," RuPaul agrees. After DragCon, COVERBOY will be available on shopcoverboy.com. "James Charles is no exception. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. The . This article includes content provided by Instagram. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. Use of this site constitutes acceptance of our It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. We want to bridge divides to reach everyone. Does Coverboy cover boy? Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. We have a mission beyond circulation, we want to bridge divides. "Just fingers. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. Hmmm well that joke is ruined, but who cares! Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. Hearst Magazine Media, Inc. All Rights Reserved. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. This content is imported from twitter. Gem is . Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line She's ready to turn the page following ex-husband's cheating. Whoever said it wasn't easy being green was lying. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. And that's exactly what Roncal is bringing to the table this week. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). Blog Home Uncategorized coverboy makeup name change. User Agreement and Privacy Policy and Cookie Statement and Your session to The Christian Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. subscription. log out. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. Sometimes, we call things boring simply because they lie outside the box we are currently in.. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. All Rights Reserved. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. retailers. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' If you need help purchasing a product directly from Allure, go to our FAQ. Got ten of 'em.". "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. retailers. "We were always cheering each other on from the sidelines." How Bill Clinton, as first gentleman, could reshape role of first ladies. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! CoverGirls Instagram posted a video of Charles speaking about his new role. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Of course, Willam's been beating his face for ages. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . By subscribing to this BDG newsletter, you agree to our. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. Blueball is a vibrant true blue packed with silver star-shaped glitters. by blastPRO Mascara. James Charles is no exception. 28,431 views Sep 27, 2019 Does Coverboy cover boy? You dont have a Christian Science Monitor One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. To say that Charles is talented would be an understatement. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. "If you put [on] just a little, it will enhance the beauty of your eyes.". So I retook my senior photos & brought my ring light with me so my highlight would be poppin. The transformation will take your breath away. Jaleesa M. Jones . For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. Can a Jesus Revolution take place again in America? Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. From everyday glam to eye looks that are packed with color, the social star can do it all. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. The Best Contour Palettes for the Ultimate Chisled Complexion. And the first male face of Covergirl brand. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. But I think CoverGirl also hopes that this means more men will wear and buy makeup. This is pretty major, if you ask me. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. Given the teens talent with brush and pen, its an obvious pairing. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. "You owe it to yourself to take the time to discover and have fun. Did You Hear "Did You Lotion" Growing Up? Charisma, Uniqueness, Nerve, and Talent, anyone? As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. All rights reserved. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" You read that correctly: The newest CoverGirl is a boy. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". So its not surprising that its male cosmetics at this point.. R.I.P. TikTok has declared the white eyeliner is back. Get stories that empower and uplift daily. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. I think thats a part of the story here, too.. I've Been Single for 8 Yearsand I Blame My Makeup. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. I purchased a glitter and a .more. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Start here with our favorite contouring palettes for highlighting and sculpting. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. The monochromatic eye look is absolutely gorgeous. she wrote on Instagram. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. For one thing, James has a considerable social media presence in a world that increasingly values social media. Tea. And that influence is powerful. Follow Facebook.com/CosmoBeauty. All rights reserved. We are trying out Willam's new line of makeup Coverboy. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". A selection of the most viewed stories this week on the Monitor's website. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday.